Evaluation Question Four

Evaluation Question Three

What have you learned from your audience feedback?

For our audience feedback we and I used serveral methods. One of these methods was uploading some of our work on Facebook and then asking for feedback.

This is our groups storyboard of our music video, we uploaded it onto Facebook in order to get some feedback. Nobody posted any negative criticism about the video and we got quite a few likes and a postive comment too. Therefore we hardly made any changes our music video ideas as generally people liked the overall theme for the video.

Another audience feedback method we used was filming a focus group. After filming the rough cut for our music video, we asked four people, who fit our target audience, their opinions on the rough cut and if there were any improvements that could be made. The feeback was generally rather positive. They thought the video was "quirky" which is what we wanted to achieve. They also thought that the use of cupcakes made the video "girly" which would appeal to our target audience. The focus group was very helpful as they suggested some improvements that could be made. They suggested that there should be more performance as the video is quite narrative at the moment. Another suggestion was that there should be more movement. On the whole this was a good method of getting some audience feedback as it allowed us to ask people within our target audience face to face what they thought and we didn't have to wait for their answers. As this was a good method for audience feeback I also used it to get feedback on my print products too.

 The final method that we used to get audience feedback was the use of questionnaires. I think this is a good way of gethering feedback as it allowed the audience to think carefully about their answers which helped in giving us better feedback. We asked a questionnaire in order to get feedback on our pitch. I asked a questionnaire when trying to decide what font to use for my print products. Here are the links to the questionnaires and responses

http://hannahdaviesa2mediablog.blogspot.co.uk/2012/10/pitch-feedback.html

http://hannahdaviesa2mediablog.blogspot.co.uk/2013/01/audience-feedback-font.html



Evaluation Question Two

How effective is the combination of your main product and ancillary task?

- In what way is the branding "coherent"- why does it all look like it's for the same brand?

It was important for me that throughout the production of my print work, I created a house style, certain image and brand. To make sure I created this, I made sure I used certain colours, fonts and props etc.

House Style

The overall theme of our music video was vintage/quirky/girly therefore I wanted to incorporate this in my print work. I used pastel colours for my print work as they are girly but they also have a vintage look to them which fitted in with our overall theme. I also used the same colour images on the print products which were a sort of black and white colour. By using the same colour images this also helped create continuity. Another way I created house style was by using the same style font on both print products.

Font

I only used one style of font throughout this was the style "cracked".

I used this style font as I thought it looked quite arty and quirky. It also looked like the sort of font our target audience would like. As the name of the song was "glue", I think it fits in well as it looks like some glue has cracked on the font. I did some audience feedback on different fonts, I showed the different ones to people on the screen and then asked them which one they prefered. I asked 20 people and "cracked" had the majority of the vote with 9 votes.

Props and Costumes

We decided that we were going for a vintage/quirky.girly theme overall. Also we wanted quite a bit of narrative in the music video. Therefore we needed to come up with a list of props and costumes that we needed. For the narrative this included a gluestick, snakes and ladders board game and lyrics on cards. For the performance element this inlcuded a guitar, hat, vintage style dress and cardigan and accessories. To help with our organisation, we complied a table of props/costumes that people needed to bring in. We wanted the peroformer to fit in with our overall theme hence the vintage dress and teaming it with a hat to make it look quirky. We thought this style would appeal to our target audience.

Evaluation Question One

Evaluation Question One from HannahASmedia

Final Music Video, Digipack and Music Advert

These are the final cuts and drafts for my music video and print work. I have used the music video to help produce both my digipack and music advert. Whilst filming the music video, I took some shots of our artist to use as images on the digipack and advert. I have done this to create a sense of continuity throughout my products, as if they were all different images, I think they audience may have got confused about who the artist is and basically the whole idea is to sell the artist. 

I made sure that I used the same colours, font and similar images on my digipack and music advert. I have done this as it not only creates continuity but also a house style. Whilst researching other artists print products, I noticed that they had a house style on both print products. This helps the audience to recognise the artist and this then leads to promoting the artist. 

In order to appeal to our target audience of young females aged between 16-23 (mainly students) I used a quite young and funky font but I also used pastel colours as they are quite girly and therefore should appeal to my target audience. As Nina Nesbitt and her songs are quite quirky we decided to include this in the music video, but I also decided to include this in the print products by the clothes worn by the artist and also the font and images used too. 

Digipack Feedback

This is some feedback I got for my digipack so far. I asked them some questions about what is good about it, and what could be done to make it look better. I have taken their feedback on board and have made my alterations. Hopefully it should look better now I have asked for some feedback.

Audience Feedback: Font

I was finding it hard to decide which font to use throughout my digipack. Therefore I decided to ask 20 girls who are a similar age to my target audience.  The results were:

Font 1: 3 Votes
Font 2: 7 Votes
Font 3: 1 Vote
Font 4: 9 Votes

From these results I have decided that I am going to use font 4 for my digipack.

Draft Idea For Digipack

This is a rough draft of what I would like my digipack to look like. For the front cover I want a posed image of the artist, preferably playing the guitar, and I want the name of the album and the artist's name in big, bold, handwritten style font. The artists name and name of the album is the first thing I want the audience to see, so it sticks in their mind. "GLUE" is going to be in a pastel pink colour and "NINA NESBITT" is going to be in a pastel blue colour. For the back outside cover I'm going to have an image of a glue stick in the background, as this refers back to the name of the album. When researching digipacks I saw that many album covers had images that referred back to the name of the album, so I am going to incorporate this in my design. Also on the back outside cover, I am going to have the songs that are on the album listed with numbers. I am using numbers as in the song "Glue" Nina sings with numbers. Again referring back to the album name. In the bottom right hand corner I am going to have an image of a cupcake. I am doing this as it looks quite quirky which fits in with Nina Nesbitt's style. I am going to use the same font throughout the digipack to create a house style. When doing my research, I saw that many other artists albums had their own house style. By creating my own house style, it should make the album look more professional. For the inside left of the the digipack, I am going to have a posed image of the artist. I want it to look simple and natural to represent her music. The inside right of the digipack is where the CD is going to be.

Digipack Task: Possible Colour Themes

These are possible colour schemes that I will use when making my digipack. I have chosen light, dusky, pastel colours as our overall theme was vintage. Also as they are quite girly colours they will appeal to our target audience of teenage girls.

Digipack Task: Font Research

These are some possible fonts that I may use for my digipack. I have gone for the vintage/edgy looking styles because they fit in well with the genre of music. Also Nina Nesbitt's style is quite vintage/ edgy too. I also think the fonts will appeal to the target audience as they look quite feminine too. Out of the four I think I prefer number 2 and 4.

Digipack Task

I am now going to start designing and making my own digipack for are artist Nina Nesbitt. I am going to use the same colours and font throughout the digipack, I am doing this because when analysing similar artists digipacks and album adverts they used the same house style throughout.

Digipack Template

This is the template that I am going to use when I come to designing and making my own digipack. 

Digipack Analysis: Florence And The Machine

This is the front cover of Florence and the Machine's album "Lungs". The image of Florence is very quirky and edgy which fits in with her fashion style and the music she produces. The fact that she is wearing a pair of lungs refers back to the album title but it is also a quire entropic feature, but this fits in with the quirkiness of the band. The use of colours on this cover makes the artist look pale, but natural and pretty. This again fits in well with the music on the album. People who are familiar with the sound of Florence and the Machine, will be aware that she has a very powerful voice, which again ties into the album name "lungs". The woodland and floral background on the cover connote a sense of fantasy which is refers back to the music on this album. It also fits in with the genre that Florence and the Machine are in, which is Indie/Folk.


 

This is the back cover of Florence and the Machine's album "Lungs". The main focus on this cover is the image of the lungs, this relates back to the album name. An entopic feature on this cover is the fact the the imaage of the lungs are number labelled with the tracking list. This makes it more meaningful as it suggests that the songs really did come from within her. Although the use of colours are rather plain compared to the front cover, the black and white works well to help the information and the images stand out and cath the audinece's eye.

Digipack Analysis: Ellie Goulding

This is the front cover of Ellie Goulding's debut album "Lights". The design of the cover fits in well with the name of the album as of the use of colour gold to resemble lights. The gold in the background looks a bit like fairydust which connotes a sense of fantasy, which is what her music sounds like. The use of colours also make the cover stand out as it is rather eye-catching, they also look quite edgy too which is the type of style Ellie wears and people know her for. This creates a concept of branding. Ellie's name is lit up in gold font which again catches the audinece eye but also conntes a feeling that she is already famous as her name is in lights, this will help in promoting the album as people are more likely to buy it if they think she is already famous. The font and colours all work together and tie in to the orginal concept which is lights. The close up of the artist is a very redundant feature on album covers as it helps in promoting them. The colours, pose and make up used make her look very pretty and youthful, which help appeal to her target audience.

      

This is the back cover of Ellie Goulding's debut album "Lights". Although the same colour scheme is used on the back as it is on the front, the back cover looks rather plain compared to the front cover. However the simplicity of the cover makes it easier to read, its only about the music which is a bit Ellie Goulding. The fact the the songs are wrote in gold again fits into the overall theme of "lights".