Thursday, 29 November 2012

Editing Update

Today we finished carrying out our editing process. We have now finished our editing. Although we need to add in the music to make it a cleaner edit/cut. We also need to add effects to some parts of our music video.


This is just one of the many screen shots we took whilst editing our music video

Time Management Update


This is how our group has organised our time during the end of November and throughout December.

Friday, 23 November 2012

Filming Update

Our group has now finished filming. However for the performance element, our performer, Jess, wasn't able to be in the video. Therefore a member of our group, Grace, is now the main performer in the video. We are now starting to edit our music video.

Thursday, 15 November 2012

Creativity




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What is creativity?

This is the use of the imagination or original ideas, esp. in the production of anartistic work. It is a way to turn creative thoughts into reality. 


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How can you be more creative?

In order to be more creative, you will need creative thinking and to come up with new ideas. By creating things such as mind maps, this should help you develop new ideas. To help refresh your mind and creativity you can do simple things like taking breaks and having naps. Anybody can be
creative if they put their mind to it. 




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Where does creativity come from?

Everybody has the ability to be creative. Many new ideas and inventions all come from creativity.  In able to come up with creative ideas you need to have a fresh mind. Also by doing research into things that inspire you, this helps develop creative ideas. 


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What role does it play in creating a media production?

Generally the more creative a media product is, the more interested people will be in to buy it. Also the more people who are interested in the product, the more popular it will be with the public. If the media product is creative then it is more than likely to be a new and unique idea and will therefore interest more people. Therefore when we created our music video we made sure that our creative ideas were unique. 



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Audience Theory

How might audiences read the values expressed in your video and print work in a preferred, negotiated and oppositional way?

I think that the majority of audiences will read the values expressed in our video and print work in a preferred way. The reason for this is that the song by Nina Nesbitt "Glue"is quite quirky also it sounds very original and vintage. Therefore we have incorporated this in our video so the audience gets a sense of the quirkiness and the vintage feel.


What are you going to do to encourage the target audience to take a preferred reading?

To make sure that our target audience reads our music video in a preferred way, we are making the video quirky by the use of editing and matching the lyrics with the acting in the video. We have also created the vintage feel by the props and costumes that are used/worn throughout the video. To create the quirkiness our editing will be quite jumpy and fast to fit in with the song. The sort of props will be using are a cream vintage phone, an old snakes and ladders board game as well as vintage looking cupcakes.


What kind of person might take an oppositional reading?

The kind of people who might take an oppositional reading of our music video, will most likely be the older generation. These people will most likely be between the ages of 40-60. Also men are more likely to take an oppositional reading as they aren't very likely to understand the concept of the video and how  it fits in with the song.

Filming Update

Me and my group have been busy filming our music video the past 2 weeks, and next week we should be finished. As we have been filming I haven't had time to put a post up stating what we are up to.

Time Management Update

This is how me and my group have planned out our work for this month. Most of it consists of filming our music video.