Audience Theory

How might audiences read the values expressed in your video and print work in a preferred, negotiated and oppositional way?

I think that the majority of audiences will read the values expressed in our video and print work in a preferred way. The reason for this is that the song by Nina Nesbitt "Glue"is quite quirky also it sounds very original and vintage. Therefore we have incorporated this in our video so the audience gets a sense of the quirkiness and the vintage feel.


What are you going to do to encourage the target audience to take a preferred reading?

To make sure that our target audience reads our music video in a preferred way, we are making the video quirky by the use of editing and matching the lyrics with the acting in the video. We have also created the vintage feel by the props and costumes that are used/worn throughout the video. To create the quirkiness our editing will be quite jumpy and fast to fit in with the song. The sort of props will be using are a cream vintage phone, an old snakes and ladders board game as well as vintage looking cupcakes.


What kind of person might take an oppositional reading?

The kind of people who might take an oppositional reading of our music video, will most likely be the older generation. These people will most likely be between the ages of 40-60. Also men are more likely to take an oppositional reading as they aren't very likely to understand the concept of the video and how  it fits in with the song.