Costume Ideas

We have chosen these style of clothes for our music video to appeal to our target audience. These are the types of clothes that many teenage girls where today. We are mixing vintage style clothes with the more edgy style clothes. Overall the two styles mixed together should create a quirky look which will fit in well with the quirkiness of the song and our music video. 

Risk Assessment

Locations

Ludlow Assembly Room

We have chosen the assembly rooms for the performance element of our video. Our main singer, Jess, will perform on the stage with a guitar.

Around Ludlow 

We have chosen the streets around Ludlow to film our narrative parts for our music video. We will use numbers around ludlow e.g. house numbers for some parts of the narrative. this should appeal to our target audience as it is quite quirky. We got our inspiration to do this from the London Olympics countdown. 

Performers and Casting

Performers and Casting from HannahASmedia

Props

Our group has created a table to help with our organisation. It allows us to see who is getting what props. Therefore there is no confusion about who is getting what.

Time Management

As you can see I am up to date with most things but there are a few areas I need to catch up on like Health and Safety and Performers and Casting. In the future I will refer to my calendar more often to make sure I am up to date with all areas of my work.

Pitch Feedback

1. Why do you think our concept is appropriate for our genre?

'The genre is appropriate to you genre as its quite unique and different which that genre normally tends to be'

'Its quite quirky and different'

'The mood board links well with the kind of music- quite quirky'

'Concept is quite quirky/eccentric-fits in with genre conventions'

2. What aspects of our concept do you think will appeal to our target audience?

'Style of clothes'

'The style of the video and how its quite eccentric and very feminine'

'The quirkiness, jumpiness (editing) and fashion'

'Quite a girly music video; this appeals to female target audience.'

'Style of clothes'

'I could imagine students listening to this genre of music.'

3. Do you feel that our concept presents an appropriate brand image for our artist? Why?

'Yes because the concept fits in with the conventions of the genre.'

'Focus on fashion and style, appropriate branding technique for the artist.'

'Appropriate brand image, very entropic therefore relate well with this genre and individuality'

4. Do you think our locations are appropriate for our song?

'Yes, genre normally set in a rural, quite area.'

'The busyness of the town and the people on the streets will contribute to the jumpy feel of the video.'

5. Do you think our lack of narrative is effective and appropriate for our song, genre and target audience?

'The lack of narrative lets you focus more on the song'

'The lack of narrative makes the video clear and simple'

'It ties in with the abstract nature of the genre'

'Yes as most other video of the same genre have little narrative.'

'It's quirky'.

The Pitch

The Pitch from HannahASmedia

Storyboard

Permission To Artist

Audience Profile

Audience Profile on Prezi

Research and Planning: Analysis of Redundant and Entropic Features

Redundant Features:

Redundant features are things that we expect to see- normal everyday things. Examples of some redundant features in Coldplay “Paradise” are:

·         Elephant behind bars- this is redundant as it looks like it is in a zoo. This is a typical elephant’s habitat.

·         Link between lyrics and video- Goodwin’s theory- the lyrics on cardboard. Makes a connection between the song and music video. This is redundant as this link is seen in many music videos.

 

·         Elephant eating peanuts- this is redundant as elephants are known to like peanuts.

·         Elephant walking in the wild- this is redundant as it is a natural habitat for an elephant.

·         Instruments in video- typical of this genre of music and therfore makes it redundant.
 

·         Band performing together- this is redundant as it sells the band.

 

Entopic Features:

Entropic features are things that we don’t expect to see- things that aren’t normal and seem weird. Examples of some entropic features in Coldplay “Paradise” are:

 

·         Band is dressed up as elephants- this is entropic as we don’t expect to see the band dressed up as elephants in their video.
 

·         Elephant drawing- this is not expected as elephants aren’t able to draw.
 

·         Elephant using the underground- this is entropic as this isn’t an elephant’s natural habitat.

 

·         Elephant on a plane- this is entropic as this isn’t an elephant’s natural habitat either.
 

·         Elephant riding a bike and a unicycle- this is very entropic as you would not expect to see an elephant riding a bike and/ or a unicycle.