Time Management Update

This is how our group has planned out our time for the remaining of Decemeber and throughout January. However it isn't very likely that we are going to stick to our plan. This is because we have had some set backs. Whilst editing our video, we decided that we didn't like the performace element of it. Therefore we our going with our orginal plan off Jess being our performer. It has been difficult finding time to do this filming, which has therefore made us behind on our schedule.

CD Album Advert Analysis: Ed Sheeran

The close-up of Ed Sheeran on this album advert is a rather redundant feature. We expect to see close-ups of artists, this is because it promotes them and allows the audience to see whose album it is. The use of the colour orange makes the advert very eye-catching and draws the audience into the read the details of the advert too. The use of font on the advert also helps to promote Ed Sheeran, this is beacuse his name and the album name are in the largest and boldest font. This draws the audience's eye and it will be the first thing they read, and they should therefore remember the main details so they can go and buy the album. The only other feature that is on this advert is where people can buy it from. The very few details on the advert don't overwhelm people with information, so they are more likely to read it. The fact that it says "click to buy now" suggets that this is an online advert which means that it is being advertised to more people.

CD Album Advert Analysis: Birdy

The mise en scene used for this album advert fits in with the conventions of the genre. This is because Birdy is wearing quite "vintage" and almost edgy clothing. This is quite redundant within this genre. The pale/neutral colours used for the background of the advert connote a sense of calm and quiet, and this could suggest to the audience that this is the sort of music that may be on the album. 

The layout of the advert is very simple and easy to follow. This will appeal to the target audience as it is straight to the point, it states the artist, songs, release date and where the album is available from. This is another redundant feature of this genre as they don't tend to overwhelm the audience with information. 

The details included on this advert are where the album is available from and the release date. The release date is emphasized more than than where it is available from, as it has a bigger font size. The name of the artist catches the audiences eye first, this is to make sure that the artist is being promoted to the audience straight away. 

Time Management Update

Over this week I am going to be carrying out research on artists magazine adverts and digipaks, in order to help me when I come to produce one of my own. Although are group should be editing our video, we are planning to re-film the perfomance aspect, therefore we are putting off editing until that is completed.

Audience Feedback Focus Group

Today we carried out a focus group to get some audience feedback on the rough cut of our music video. We asked four people who fit in to our target audience to be in our focus group. This is the video showing their answers.

The questions we asked our focus group were:

Why do you think this video is appropriate for our genre?

Do you feel you can relate with the artist and why?

Do you think the video appeals to our target audience and why?

Are there any improvements that can be made?

Do you have any other suggestions or comments?

Rough Cut

This is the rough cut for our music video. Although all members of our groups are happy with this cut, we all still feel that there are some changes that need to be made to it. We need to edit the video to fit the lyrics and we also need to add effects too. This should then appeal to our target audience a lot more.