The mise en scene used for this album advert fits in with the conventions of the genre. This is because Birdy is wearing quite "vintage" and almost edgy clothing. This is quite redundant within this genre. The pale/neutral colours used for the background of the advert connote a sense of calm and quiet, and this could suggest to the audience that this is the sort of music that may be on the album.
The layout of the advert is very simple and easy to follow. This will appeal to the target audience as it is straight to the point, it states the artist, songs, release date and where the album is available from. This is another redundant feature of this genre as they don't tend to overwhelm the audience with information.
The details included on this advert are where the album is available from and the release date. The release date is emphasized more than than where it is available from, as it has a bigger font size. The name of the artist catches the audiences eye first, this is to make sure that the artist is being promoted to the audience straight away.
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