The close-up of Ed Sheeran on this album advert is a rather redundant feature. We expect to see close-ups of artists, this is because it promotes them and allows the audience to see whose album it is. The use of the colour orange makes the advert very eye-catching and draws the audience into the read the details of the advert too. The use of font on the advert also helps to promote Ed Sheeran, this is beacuse his name and the album name are in the largest and boldest font. This draws the audience's eye and it will be the first thing they read, and they should therefore remember the main details so they can go and buy the album. The only other feature that is on this advert is where people can buy it from. The very few details on the advert don't overwhelm people with information, so they are more likely to read it. The fact that it says "click to buy now" suggets that this is an online advert which means that it is being advertised to more people.
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